Blog Update (11.12.10)

On my lesson on Thursday we uploaded the footage my group shot when I was unavailable. After reviewing the footage, we agreed that we would need to re-shoot the footage. We also misjudged how bright it was at the location so we discussed how we would overcome this problem. We decided we would shoot at the school astro turf which we believed would be good as it is bright and the kids would be more available if it were shot on school grounds. Nonetheless we still did edit the footage into our music video just so we could get a visual of how our video should look.

Digipak Initial Ideas

Today i began devising my initial ideas for how intended my digipak to look. As the main protagonist in our video was professor green i chose to have and image with him and the lions as the cover (following on from the iconography of the animals). At the top was the artist name in calligraphy font the same to the one i used in my banner. at the bottom was a big bold font saying jungle which will be the same font to the writing in my website. On the back was an image of the Gorillas with Mavrick at their 'habitat' (the skate park where they fight). Below it would be the The track list and at the top left would be My label logo i created. Inside will be the face off images we have at the end of the music video. The gorillas on one side and the lions on the other.

Digipak Research

Above are images of tinie tempah's; website, album, video. When making my digipak its important that all of the media represent the iconography of my artist. I believe the iconography of Tinie tempah is represented well through all the media, not just as an artist but as the genre. Every media used has an image of Tinie wearing black shades, which is not only an iconography to him but to his genre. they also all have bright neon colours like purple shining over him, so the colour scheme is the same throughout all his media.

Blog Update

Last week my group began the second half of filming. unfortunately I was unable to attend it as I had to attend a still life drawing class for my art work. however I spoke to my group and they told me they did manage to shoot something however the main character(pro. green) was not there and the performances was not to the best of their ability so they were unable to complete the filming and we will need to reschedule to shoot. We would have rescheduled earlier but due to weather conditions it has been difficult for us to meet up.

CD Cover Analysis

Professor Green

1. The genre for this album is hip hop/pop. This is shown in the cove as like most pop covers the attention is mostly drawn to the image of the artist. The artists face is neutral with no expression suggesting that he is completely serious about his music.

2. The Target audience are young people between the ages of 16-25. This is shown in the cover and in his music subject and genre which appeals to this age group. His music tends to be music that people dance to and most teens appeal to this type of this music because they are young and carefree.

3. I believe his iconography is successful. This is shown as the cover is simple with just an image and a title which I believe reflects his music because his music is essentially simple.


50 Cent
1. The genre for this cover is gangster rap. The cover centres around an image of 50 cent topless with loads of tattoos and 'pen' marks around his body. this makes him look like a tough guy and the serious expression on his face makes him look like someone not to be messed with. Also the title is in graffiti showing that he is a gangster because graffiti is a crime and is therefore associated with criminals and gangs.

2. The Target audience for this cover would be for males around the ages of 18-25. the cover sees 50 cent topless with gloves, a hat and a chain(iconography in Hip Hop/Rap). by him being the central image it makes the audience want to be more like him because of how muscular him and the tough guy look he has. He us also looking down which makes him look more powerful and males are notorious for constantly searching for power due to 'male pride'.

3. The cover represents the iconography well. This is shown because the font used is graffiti and is commonly associated with rap. The colour seems to be more white and black which is used more for seriousness as opposed to bright colours like pink and purple and gangster rap is supposed to be serious.


Scouting for Girls

1. The genre of this album is indie/rock. This is shown in the cover because of its simplicity (used a lot in indie covers). Not only that, but their image abstract (a boat) and no relation to them. This is done a lot in this genre and shows that they are not trying to sell themselves but their music.

2. The target audience for this cover would be an existing fan base of 18-30 year olds (mature audiences). This is shown as they do not have their album title there so to know what album it was you’d need to know the band. Not only that but the album is plain with just a small image and the band logo which connotes that they are more about the music than the image which is appealing to a mature audience.

3. The cover is very effective in establishing the iconography. The image is abstract and other than the title, the image is mostly blank. Alongside that the colour scheme is plain and subtle which indie artist use often.

Update 27th November

As we have begun shooting our video we agreed that it would be a good idea to brief professor green on our progress.

Screen Shot for Website 26th Nov

Here is an update for my web page. Its not completely finished yet and some things need to be replaced with my own designs. All in all I'm proud of what I have produced and I believe it represents the genre and artist iconography very well

Professor Green Consent

Sorry this post is late but i lost my copy of the print screen. Anyhoo above is our consent we received to create the video via Facebook.

Shooting :day one (24th November)

Today we began filming. We were ran into many difficulties today but overall today was a success. We first all met up at 3:30 at the media department in order to book out the camera and sort out specifically what we were going to shoot today. we agreed that we would do all of the walk and talk shots of professor green and his fellow lions walking and if we had a chance do some of the shots at parsloes park with the gorillas(although we doubted we'd have time to do this). Then at 4:30 we met up with our actors at the front of the school. however we had our first problem. Two of our actors had not turned up but fortunately one of actors came along with two of girls and luckily they both had permission slips. With all the actors around all that was left to do was get to the location. Once we arrived at the location we set up ourselves and walked our actors through the scene. We experienced a minor arguments whilst doing so amongst the group but we overcame them and as a result was able to get some good shots. When we rehearsed the performance the kids were all shy and timid so in order to tackle this situation we decided to show them and get them to free up. It took some time in order to get a good performance from them but when it came down to it they did very well. Jimmy the 11yr old playing the character of Professor Green did well especially. He took my advice and listened to what I said and I'd liked to believe that from our advice and direction we got a good performance from him. Following from Jake Wynne's advice we shot all are shots through the whole song and it gives me great pleasure to say we got most of our footage of the lions(kids).Today we got a shot of him performing the whole song at a Close up, Mid shot, Long shot. These were all walk and talk shot which I feel will allow for a good flow to the film due to the diverse range of shots we have to choose from. Unfortunately, we were unable to do the scenes with the gorillas (adults) so we rearranged to do the filming on Monday and hopefully we will have all our footage that we will need.

24th November blog update

Last Friday we were unable to shoot due to our actors being unavaliable. So instead we decided to begin our establishing shots and the following week (this week) we reschedule. Today we uploaded the footage and began reviewing them. Although at the beginning we began experiencing some difficulties we rendering, when we finally overcame them w were able to review them.

Blog Update

I'm pleased to say that our mask have finally arrived but however unfortunately we were unable to film today because we were unable to get our consent forms on time. Hopefully we'll be ready for friday and we can reschedule another date to film

Props list

Our props list is quite basic in the sense that the only emphasise of it would be on the mask which im pleased to say we have ordered for and should get next week. the list of props are as followed;
4 lioness masks
4 Gorilla masks
6 bikes

Shot list

In today's lesson we wanted to begin making a storyboard for our film. However whilst we were creating it Jemma and I remembered that we had previously heard of an easier way to create a structure in our other film project. This was a Shot list and below is our completed one.

Titles-0:00-0:16
Establishing Shots- 0:17-56
Long shot of professor green- 0:56-57
Match on action of Professor Green to other camera where walk and talk shot begins 0:58-1:03
Girl Lion attempts to scratch him in same shot 1:04-05
Long shot of kids on wall(watching out for 'prey)-1:10-14
maverick with guerrilla at park during chorus various shots off him plus shots of bikers doing stunts 1:23-50
Walk and talk of Professor Green 1:50-57
POV of professor green watching fellow lions on bikes-2:03-17
Depth of Field(guerrillas in focus but and Lions out of focus)a shot from the side 2:30-41
Maverick at skate park-2:41-45
Cuts Between Professor green and maverick singing in walk and talk shot until eventually there is a long shot as they run to fight-2:45-3:09

Banner Designs

Below is my banner design ideas. My first idea was to have a flash of various images whilst at the top a calligraphy typed font saying professor green as reference to his tattoo font and my created logo the bottom left

My second one was a simple Calligraphy typed font saying professor green and a menu bar across it. the colour would be a neon greens because the genre usually consist of bright neon lights and having it green doesn't specifically represent the genre however it is good iconography for his name.

My final idea was a digitally manipulated image of professor green standing whilst on both sides of him was the words professor and green. I wanted to manipulate the image as in hip hop a lot of artist usually manipulate pictures (artist such as Tinie Tempah). Once again the font would also be calligraphy because of the iconography arpund professor green's tattoo.

Paper design (website layout)

Here are two webpage designs i created. the first one was supposed to be a notice board and all of the post it notes were to be link to other pages. The font was all mean't to be in Calligraphy and the colours being; green, blue, purple. This is because the font is once again reference to his tattoo and the colours are reference to the title he gives himself and because it is an iconography for his genre.
The second design is an image of a recording studio. all fonts are in calligraphy as it is my iconography for him. Each object in the studio is a link to another page such as the speakers linking to the videos page. I chose this image as it is obviously an iconography for music in general.

Company Logo Ideas

Next up I began making a company logo. As I was in Wales doing my Duke of Edinburgh award when my group was making their logo I wasn't there so I made my own individual one.

My first design was a simple futuristic font saying my company name (H-town records-hackney town records). this font was to be similar to styles like Tinie Tempah and boy better know. the colour would be purple as it is a well known iconography amongst hip hop/ dance. The writing would also be sitting on top of a boom box as it is a very distinct iconography for Hip-hop.

My second was just a bold writing say H-town in a font similar to boy better know. Inside is white but the outside would be a bright neon red as it is an iconography used in hip hop/dance.

My final design was black shades with 'H' and 'Town' in the lenses. I chose the black shades as it is an important iconography that is used by artist like Jay-Z and Tinchy Stryder. The font would be a graffiti style similar to the N Dubz logo and the colour would be purple as it is used as iconography for hip hop/ dance.

Paper Moodboard

here is my paper mood board for how i would want my website to 'feel'. the gorilla was there because the title of our video is jungle so is a reference to the animals plus the gorilla is holding a phone which compares the 'hoodies' to animals with technology. the picture of the man behind gates was supposed to be reference to how rappers talk a lot abut being trapped. The centre picture (N-Dubz) was there because they are well known hip hop artist and there clothes are huge iconographies for hip hop. The DJ Hero logo was there because it looks like a futuristic/ graffiti style which is the sort of font used in hip hop. The picture of professor green with a super Mario hat is there as the Mario hat is an important iconography in the franchise. and like Mario hat to Mario is how professor greens tattoo is to him. the app store and Facebook logo is there because it is a website iconography for artist pages to allow fans to network with them

Jake Wynne

A few weeks ago my classmates and I were very fortunate enough to meet an industry professional who had made music videos for the likes of Robbie Williams and many more.This man was Jake Wynne. I found this experience most valuable and I learnt a lot from his visit. Jake went to staffordshire university where he studied tv, radio and film studies. He explained to us many basics of recording such as shooting the whole song in every shot even if you have an intention of using the shot for one particular moment as it makes editing more easy. I also was told that he always has some sort of narrative even if it is ostly performance as he believes it gives the video more of a meaning. Overall the experience helped me a lot and gave me loads of knowledge not to mention (although i had to leave early for my D of E award)we got to shoot our own music video (Robbie Williams- Let me entertain you). This experience was very useful and we learnt how music videos are commissioned.
Commissioning a Music Video
1. Producers sends track out to prospective directors with a breif
2. directors then break tracks into elements and creates a treatment of which they will then pitch to the producers.
3. The label, Band and producers decides who will direct together

Electronic Moodboard

In our lesson we were required to produce somethingthat would describe the mood of our music video. This was a moodboard and below is mine, in it desrcibes our a collection of images which i feel best desrcibes how i want the film to feel like.

Electronic moodboard

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Professor Green Music video

Whilst we were in the shooting stage of our film it turns out that Jungle had a newly made music video. Although it does look professional the concept isint the same as ours and the video has more emphasise on street life.

Sir David Attenborough Research(Documentary Style)

David Attenborough is a Broadcaster and naturalist well known for his documentaries planet earth and former senior manager of BBC. Below is a short clip of one of his documentaries. the reason for me researching on him is he is a well known documentary broadcaster and me and my group agreed we'd want to have some documentary style shots so therefore i wanted to watch this clip looking to understand the 'feel' it gives. from this video the documentary appears to be more about the camera focused on the background as much as the actual animals. What i found was really was good was that obviously the animals were unaware they were being filmed and would like to experiment with trying to do this in my project as i feel it would be a good metaphor for the title of the song.

Props Research (Masks)

Tonight I've searched for actual mask which we could use for our music video and managed to find some on ebay the link is below.
http://cgi.ebay.co.uk/Latex-Full-Overhead-Gorilla-Mask-Fur-/270656782741?pt=Adult_Fancy_Dress_UK&hash=item3f0466c195

Final Film Ideas

Today we made greta progress finally confirming our final ideas. We wanted to have a documentary styled music video (perofrmance based). The video would consist of young teens in estates, rapping and acting like street thugs, whilst wearing animal masks to give the impression that the estate is like a concrete jungle. We then wanted most of the shots to consist of 'Professor Green' in a walk and talk shot whilst rapping and occasional cuts to establishing shots of the estates and 'animals'. Next step is to plan the storyboard, search for props and to find potential actors

Professor Green Jungle Lyrics

I see no point in living life that right, so I just take what I can find.
I see no point in living life that right, when your out here in this jungle.
It's wild round 'ere, you don't wanna spend a night round 'ere.
When your out here in this jungle, aint nothing nice round 'ere, troubles what you find round 'ere.
When your out here in this jungle, in this jungle.
Your always caught in this struggle, in this jungle .
But you keep asking for trouble, you love? You love when trouble comes your way, your way, your way.

Verse 1: Welcome to Hackney, a place where I think somebody's been playing Jumanji.
A Manor where man are like animals, an' they'll yam on you like they yam on food.
Cats with claws that'll stab a yout', act bad an' catch a slap or two.
We don't applaud success, all we clap are tools.
London aint cool to cruise through where the hunters pray, Looking lunch today, and your chains looking like fresh fruit to a hungry ape.
They'll eat on you, then laugh about it like Hyenas do, so stick to breezing through, like cheeta's do or be a piece of food.
Chorus
When your out here in this jungle.
It's wild round 'ere, you don't wanna spend a night round 'ere.
When your out here in this jungle, aint nothing nice round 'ere, troubles what you find round 'ere.

[ From: http://www.metrolyrics.com/jungle-lyrics-professor-green.html ]

When your out here in this jungle, in this jungle.
Your always caught in this struggle, in this jungle .
But you keep asking for trouble, you love? You love when trouble comes your way, your way, your way.

Verse 2: It's blitz admist the strife here, got kids with sticks and knifes here.
It's hype here, we know no different prick; it's just life here, life the way we know from young the way we're shown.
Stacked trapped in flats where our front doors don't face the road.
God CID spinning round in cars, shifting criminals at large, it's hard, not to think the bits are just a bing without the bars.
Jealousy's what the cheddar brings, for the cheddar it's anything goes, low enough to rob newly weds for their wedding rings
Everyday is warring, never give a warning, violence is the only way you settle things, everyday is hating, money that I'm making, jealous 'cause I'm moving on to better things, everyday is fighting, rolling in the night now. All you do is watch everyone else get far, you say that life is hard..
When your out here in this jungle.
It's wild round 'ere, you don't wanna spend a night round 'ere.
When your out here in this jungle, aint nothing nice round 'ere, troubles what you find round 'ere.
When your out here in this jungle, in this jungle.
Your always caught in this struggle, in this jungle .
But you keep asking for trouble, you love? You love when trouble comes your way, your way, your way.

How have you used webpage conventions to create brand identity

I have used webpage convention in order to create brand identity by creating a logo. This logo has been carefully researched and planned taking into consideration colours and font. I originally started with 3 designs which i then from there was able to make one company logo. This logo consisted of a boombox which is a general iconography for hip-hop whilst above it was the name of the Company (H-Town).

Proffesor Green Jungle Music Video ideas

Last week we began coming up with ideas for how we want this video to look and as a group we created a list of ideaas;
Location
Studio
Hackney
Rough urban areas
Trains
London Landmarks
Dagenham
Jungle

Narrative
Trannys day out
Kids doing teenage activities(growing up quickly)
Gang war- (Lions vs Gorillas)reference to his lyrics about comparing the people in hackney as animals
Day in the life of a caveman
Pro Green is a child
Costume
Animal masks
Hoodies clothing(tracksuits baggy clothing)
Cavmen outfits
Dark colours

Editing
Lots of jumpu cuts
faded shots together
Time remapping

Camera
Establishing shots of estates and landmarks
night vision
close up of animal faces
extreme close up of 'Pro Green's' lips att beginning when he raps
shot of head to toe as intro is on
Walk and Talk shot as he is rapping

Professor green website analysis

Professor green website analysis

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Music iconography

Music iconography

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Looking at how these media used iconogaphy, i discovered that most of these UK Hip Hop artists tend to use a lot of futuristic/graffiti fonts in there designs whilst centering the colours around purple and sort of typical neon like colours. This is shown by artists like Tinchy Stryder and Tinie Tempah as they tend to use those sort of neon colours. I believe this is done to provide the feeling that they are actually for rave/dance genres as their style of music does cross in to the genre of dance. Therefore, there are iconographical links between genres through colour.

I found these specific colours and fonts very interesting for my artist as they each provide there own feel to it and all could be used whilst providing a totally different effect. Such as pink could be used for him as it is mostly associated with pop and would go well if we were marketing it at girls because of well known stereotypes.

Logo, Colour, Fonts desgin research

Logo, colour and font design research

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specific Music Research continued

Wiley wearing my rolex

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Maxsta video analysis

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benefits and risks of using the internet for promotion

Benefits-
the internet allows the artist(s) to tap into a more diverse fanbase, it increases their knowledge of the band, allows the band to increase popularity and allows iconographical links to be made with in your promotion and finally allows viral promotion.

Risks-
there is a risk of hackers defacing and ruining the promotion,there are risk of malfunction such as the McFly super city site and misinterpretation of the band (possibly by anonymous people reconstructing the image of the artist.

Glossary

Music Iconography- analysis of subject matter and it's meaning in the visual arts
Ideology- a way of representing someone or something
Brand Identity- recognisable features used to identify a specific brand
Direct address- identifying the camera directly
Genre conventions- Familiar forms and techniques used within a particular type of media
Iconographical Links- links you make between symbolic representations you analyse in different types of music
Web Page- One single page of information
Website- Numerous webpages connected via hyperlinks

Audience research results

From our Research we discovered 71 % of our feedback was from peopple who liked the genres of professor green and we also from that discovered More of the females (43% to be exact) preferred his music whilst a smalle 22% of males liked his music. But most of the boys that liked his music also like violent action films. however due to our survey being flawed in the sense that there are more females that took the survey i have used my exsisting knowledge of Pro Green's fan base i would go against my survey and argue that men would prefer his music because of the content of this particular song(pro green- jungle)

Audience Profiling

Gender: Male
Age: 16
Chris is a 16 year old student who lives in an estate in dagneham with his mum, step father and half sister. He listens to Hip hop, Rap and R an B and is a huge fan of eminem. He is an A level student who takes ICT because of his excellent ICT skills however does tend to be childish in class. he enjoys watching Lots of violent action films such as Predators. h is overall a very sociable person and likes to hang out with his friends in the estates but when he isint he spends his time online watching shows or music videos

Conventions of a typical web page

There are many conventions within a typical web page and each convention provides there own function. One convention would be images as this to to engage and help the audience identify the page content. You also have copy which is mainly to inform the audience. Logos are key for providing ideology. Hyperlinks allows the audience to have access to more information. Layouts and house styles provides structure which could also provide room for ideology.

Presentation1

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Specific Music Research

As part of my development towards creating this music video i was required to do some specific research to my genre. Below is my analysis of a music video by Wiley entitled Never be your woman. I chose this artist as he was someone who i found really relatable to my chosen Artist(Pro Green)as they both do mainstream UK Hip-hop.

Wiley never be your woman analysis

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Introduction

Today we were assigned our groups and began discussing the conventions of music videos and how some of our more personally memorable films used those conventions. We discussed what we liked about the films and began talking about the 3 main types of music videos (Narrative, Performance, Abstract). Once we had finished discussing how these music video types related to our chosen music videos we then began research. I looked at Plan B- Prayin' and whilst looking carefully at the video and previous music videos he's made i discovered that his films are actually a mixture of all 3 types of music video. his music videos always have some sort of narrative for example prayin' is about him being sent to prison and we watch his story from when he enters till when the whole prison attempt to escape. he also does elements of performance as he is in his prison cell singing to himself and also has the abstract element linking into the performance when they start dancing which breaks the conventions of realistic narrative however it also relates to the the narrative. i also researched Drake- Miss me. This song is mainly performance based but has elements of abstract. The video sees Drake majority of the time performing the song but has loads of quick shots of things that don't relate to the song for example the beginning starts with time remapping of drake having thrown a bottle at a wall and it also shows occasional shots of a woman dancing although it has no relation to the song whatsoever.