Benefits-
the internet allows the artist(s) to tap into a more diverse fanbase, it increases their knowledge of the band, allows the band to increase popularity and allows iconographical links to be made with in your promotion and finally allows viral promotion.
Risks-
there is a risk of hackers defacing and ruining the promotion,there are risk of malfunction such as the McFly super city site and misinterpretation of the band (possibly by anonymous people reconstructing the image of the artist.
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